Please read the following document carefully, as it outlines our privacy policy. It will serve to explain what personal information our site will gather from you, and when this information is used. If you do not agree to these policies and/or are uncomfortable with them, you should not view our site and should not proceed to register or order products. By using this site you are agreeing to the policies outlined in this document, and you agree to periodically review both the Terms of Use and Privacy Policy for updates.
About Our Privacy Policy and YingEcho.com. We understand that your privacy is very important to you. That's why we've developed this policy to ensure that your privacy is protected while using our Site. YingEcho.com is an online community with a focus on Western themed products ranging from furniture to gourmet food. Through agreements with various vendors, we provide an online store for all of your Western themed needs.
Cookies. Cookies are pieces of information that some web sites transfer to the computer that is browsing that web site ("Cookies"), and are used for record-keeping purposes at many web sites. Use of Cookies makes web-surfing easier by performing certain functions such as saving your passwords, lists of potential purchases, and your personal preferences regarding your use of the particular web site. Many consider the use of Cookies to be an industry standard.
We do not currently collect personal identifying information (the "Information") except 1) to the extent that your web browser provides Information to our web server, like the site you linked from, the identity of your Internet Site Provider, or the type of browser you are using, 2) to the extent that you provide Information to us in an e-mail message or order, and 3) to the extent that you provide Information to us in a CGI form (for example, when you complete a search request).
Your browser is probably set to accept Cookies. However, if you would prefer not to receive Cookies, you can alter the configuration of your browser to refuse Cookies. If you do not have cookies enabled, you will unfortunately not be able to place an order and you may be unable to access portions of our site.
Your Password. We urge you to keep your password private and in a safe place. Be sure to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, particularly if you are using a public or shared computer.
Information We Collect. When you place an order with us through our online order form, we ask you to provide us with certain information such as your name, address, email address, phone number (age, gender, occupation, personal interests)… The *star indicates information that is required in order to process your payment through our payment processor, and fulfill your order through a member online store. The other information, such as your age, gender, etc., assists us in deciding what products or promotions may be of interest to you. We retain your personal information for internal purposes only. Opt-in email addresses may be shared with a third party for the purpose of sending promotional email from Western Passion.
“Opt Out.” When ordering, you have the option to “opt out” of receiving any information from us, such as newsletters or product updates. If you have “opted out”, your email address will only be used for fulfilling your order and your personal information will not be stored by YingEcho.com.
Our Use of Your Information. YingEcho.com will use your Information only for that specific purpose for which you submitted the Information, except that we may use Information we obtain from our site in an aggregated form in order to gauge the usefulness and popularity of our several web pages, or certain links to or from our site. Many sites automatically collect and use similar information. We believe these uses allow us to improve our site and better tailor your online experience to meet your needs. We may also use demographic information about you to deliver information to you that, in some cases, are targeted to your interests, such as targeted banners and promotions.
Our Disclosure of Your Information. We DO NOT sell or rent any personally identifiable information about you, including but not limited to, your emails, addresses, names, and phone numbers, to any third party without your permission. We may, however, disclose information in aggregate to advertisers and for other marketing and promotional purposes. However, in these situations, we DO NOT disclose to these entities any information that could be used to personally identify you.
We will cooperate with authorities in order to assist in an investigation as required by law, and may release personally identifiable information to such legal authorities.
Reviewing and Changing Your Personally Ident