About Us
Brand Origin
The origin story of Ying Xiaojiang（莹小匠） is nestled in a serene town in western Hunan. Master Liang and his sister Yingzi grew up surrounded by a rich ethnic - minority culture. Gifted and versatile from childhood, they led vibrant lives. Their mother, a leather craftsman, painstakingly crafted leather goods every day, imbuing the leather with vivid vitality. After school, the siblings would enthusiastically gather around their mother, attentively helping select leather and carefully threading needles. Through this immersion, their love for leather - making took root.
Brand Founding
As adults, driven by their childhood dreams and a resolute determination to inherit the craftsmanship, they founded “Ying Xiaojiang（莹小匠）” with the unwavering belief of staying true to their original aspiration. Its English name is “YingEcho”. Starting from a small studio, Ying Xiaojiang（莹小匠） is committed to originality, quality, and perpetually maintains its pursuit and passion for art.
The Connotation of “Ying（莹）” in the Brand
“Ying（莹）” is derived from the sister's name and is a homophone of “盈” (signifying fullness). By using high - quality leather materials like raw cowhide, adhering to traditional Chinese patterns, and upholding the craftsmanship of intangible - cultural - heritage leather carving, we have forged the unique brand style of Ying Xiaojiang. Our goal is to meet the aesthetic demands of every sister who is full - hearted and possesses the strength of an independent woman in the new era, showcasing true self - confidence.
The Connotation of “Xiao（小）” in the Brand
The character “小” (small) epitomizes humility, constantly reminding the Ying Xiaojiang team to remain true to their initial vision.
The Connotation of “Jiang（匠）” in the Brand
The character “匠” (craftsman) represents the brand's soul. In the face of the industrialization trend, we uphold the spirit of craftsmanship. By integrating traditional and modern elements through manual techniques such as painting and carving, we create leather - carved bags and accessories that embody oriental aesthetics. These items are not only practical but also works of art.
The Significance of the English Name
The brand's English name “Echo” holds a special meaning. Master Hongyi once said, “The world is an echo valley. What is constantly kept in mind will surely evoke a response. When you shout aloud, the valley resounds, and the sound travels far and wide, layer upon layer, wave upon wave, reaching the other side of the world.” Whatever we keep deeply in our hearts will elicit a response because it conveys the voice within us. This resonance is continuous and strikes a chord in our hearts.
Brand Belief: Through this, Ying Xiaojiang（莹小匠）conveys its brand belief
We steadfastly adhere to the persistent pursuit of quality and craftsmanship, shoulder the weighty responsibility of inheriting intangible cultural heritage, and continue the legend of Chinese cultural treasures stitch by stitch. We aim to make the intangible - cultural - heritage of leather - making shine in the modern era and perpetuate the warmth.
Personalized Customization Service
Ying Xiaojiang（莹小匠） also offers a personalized customization service. You can incorporate elements such as your favorite small animals, beloved people, or unforgettable scenes into the leather carving, endowing it with your unique emotions.
Best Wishes
We wish everyone who has an affinity with Ying Xiaojiang（莹小匠） that, regardless of life's circumstances or life stage, you can stay true to your original heart, maintain your genuine inner longings and the right direction, and all that is beautiful will come your way!